Consulting Services for

the Wholesale Trade

MERCHANDISING

  • Product and merchandising assortment strategy and analysis
  • Curating product collections that cater to your target demographics
  • Assistance in selecting highlighted product for marketing campaigns
  • Competitive analysis



SALES

  • Train sales team on effective buyer/client relationship building, providing insight into buyer behavior and expectations
  • Provide insight into market trends and customer expectations
  • Business development

DESIGN

  • Trade/market showroom space planning and visual merchandising
  • Market cross-promotion showroom planning
  • Product photography styling



Consulting Services for

the Retail Trade

MERCHANDISING

  • Merchandising audit
  • Lifestyle and experiential ​merchandising planning
  • Strategic Market ​planning
  • Sourcing of suppliers
  • Best practices training ​for merchandising staff
  • Competitive analysis




SALES

  • Provide insight into market trends and customer expectations
  • Sales team training focusing on effective sales techniques that influence how your brand is perceived


DESIGN

  • Space Planning
  • Display and visual standards implementation
  • Showroom color and finish schedules

About Lori

Friedlander

With over 20 years experience, Lori has parlayed a strong sense of fashion, color, style and trends into diversified positions within the home furnishings industry. A merchandising, sales management, and design professional, her experience includes working with both family-owned and corporate entities, including renowned brands such as Ethan Allen, LaZBoy and Bassett Furniture.


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Customizable & flexible plans

Tell us what you need and we'll create the best solutions for you.

Ready to get started?

Call us at 203-885-3563

or drop us a line at

lori@furniahome.com